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The new face of shapewear

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After decades of mundane, matronly shapeware, celebrities are bringing it back in a big way. What was once a woman’s dirty little secret is now a major fashion statement.  The likes of Beyonce, Lady Gaga and Rihanna have all worn extravagant corsetry on stage taking shapewear to a whole other level of fashion. Shapewear corsetry has also been featured in hit TV shows such as “Mad Men”, “Diary of a Call Girl”, “The Tudors” and “Desperate Housewives”. The cinched waist silhouette created by corsets is predicted to become an even stronger trend in 2011 as seen on the runways of Louis Vuitton and Dior.


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